Bistro Morgan: Net Worth, Founder, Locations & Menu
There’s something special about a teenager who decides to start a bakehouse. For Morgan Hipworth, that decision at age 17 turned into Bistro Morgan, a Melbourne artisan doughnut shop that’s grown to two locations and caught the attention of the Sharks. With a $55,000 opening weekend and a Shark Tank deal, the business has built a loyal following. Here’s what we actually know about the brand behind the buzz.
Number of locations: 2 (Windsor and Fitzroy) ·
Opening hours: 8am to 4pm daily ·
Shark Tank equity sought: 20% for $200,000 ·
Opening weekend revenue: $55,000
Quick snapshot
- Bistro Morgan is a Melbourne bakehouse serving handcrafted doughnuts, cookies, scrolls and seasonal pastries (Bistro Morgan official site)
- Two locations: Windsor and Fitzroy, open 8am–4pm daily (Bistro Morgan official site)
- Founder Morgan Hipworth pitched on Shark Tank Australia seeking $200,000 for 20% equity (YouTube interview)
- Opening weekend revenue was reportedly $55,000 (YouTube interview)
- Current net worth of Bistro Morgan (not publicly disclosed)
- Exact age of Morgan Hipworth (estimated at 25–26 in 2025)
- Whether the business is franchised or has further expansion plans
- Founded circa 2015–2016 at age 17
- Shark Tank appearance (exact date not specified) – deal accepted
- Expanded to Fitzroy location after Windsor original
- No confirmed expansion plans – focus on two Melbourne locations
- Online ordering available via website and third-party delivery
- Morgan Hipworth continues to appear in media (e.g., Dessert Masters)
Eight facts that define Bistro Morgan as a business, from founding details to current operations.
| Fact | Detail |
|---|---|
| Full name | Bistro Morgan Bakehouse |
| Founder | Morgan Hipworth |
| Founded | At age 17 (approx. 2015–2016) |
| Locations | Windsor and Fitzroy, Melbourne |
| Hours | 8am–4pm daily |
| Shark Tank deal | Sought $200,000 for 20% equity |
| Opening weekend | $55,000 revenue |
| Cuisine | Artisan doughnuts, pastries, coffee |
The pattern: Bistro Morgan grew from a teen’s passion into a two-location artisan brand with a clear menu focus and a memorable Shark Tank story.
How much is Bistro Morgan worth today?
Shark Tank valuation
Morgan Hipworth appeared on Shark Tank Australia and sought $200,000 for a 20% equity stake, implying a $1 million valuation at the time of the pitch (YouTube interview). This deal was accepted, though the exact terms post-show aren’t fully public.
Current net worth estimates
Bistro Morgan’s current net worth is not publicly disclosed. Some social media posts have claimed figures as high as $200 million (Instagram post (unverified social media claim)), but these appear to be unsubstantiated and likely inaccurate. A more reasonable estimate, based on the Shark Tank deal and subsequent expansion, might be in the range of $1–$2 million — though this remains speculative.
The implication: without audited financials, any net worth figure beyond the initial valuation is guesswork.
Revenue indicators
According to a YouTube interview, Bistro Morgan generated $55,000 in revenue on its opening weekend. Current daily revenue is not known, but the business continues to operate two locations with steady foot traffic.
How old is Morgan from Bistro Morgan?
Morgan Hipworth’s age at founding
Morgan Hipworth founded Bistro Morgan at age 17 (Kebloom interview (entrepreneur interview, 2018)). The business launched around 2015–2016 in Windsor, Melbourne.
Current age (as of publication)
Born circa 1999, Morgan Hipworth is estimated to be 25–26 years old as of 2025. This aligns with his public appearances and interviews.
Age-related milestones
- Age 17: Founds Bistro Morgan
- Age ~19-20: Appears on Shark Tank Australia
- Age ~24: Appears on Dessert Masters (Australian baking competition)
The pattern: Morgan Hipworth achieved significant business milestones before most people graduate college.
Who is the owner of Bistro Morgan?
Founder and owner: Morgan Hipworth
Bistro Morgan is owned and operated by Morgan Hipworth, who is also the pastry chef and the public face of the brand (Bistro Morgan official site).
Role in daily operations
Hipworth is hands-on in the kitchen, developing recipes and overseeing production. The Instagram bio describes “fresh bakes with recipes by @morganhipworth” (Bistro Morgan Instagram).
Public appearances and media
Beyond Shark Tank, Hipworth competed on Dessert Masters (a Channel 10 show) and has been profiled by Squarespace (brand story platform) and Kebloom (entrepreneur interview).
Why this matters: Hipworth’s personal brand is tightly linked to Bistro Morgan; the business’s reputation rests on his public persona.
What is the gender of Morgan Hipworth?
Public identification
Morgan Hipworth is publicly identified as male and uses he/him pronouns in all credible sources, including his own social media and media interviews (Squarespace profile).
Why this question appears online
The name “Morgan” can be gender-ambiguous, which may lead some to ask. However, there is no evidence to suggest any other identification; every reputable reference to Hipworth uses male pronouns.
Respectful coverage
We respect Hipworth’s stated identity and cover his business achievements without speculation on personal details unrelated to the brand.
The catch: this question is a distraction from the more relevant story of a young entrepreneur’s success.
Where is Bistro Morgan located?
Windsor location
The original Bistro Morgan is located in Windsor, Melbourne (Bistro Morgan official site (artisan bakehouse)).
Fitzroy location
A second location opened in Fitzroy, expanding the brand’s reach (Bistro Morgan official site).
Other potential locations
No other permanent locations have been announced. The business delivers via Uber Eats (food delivery platform) and offers online ordering through HungryHungry (HungryHungry menu).
The trade-off: staying in two suburbs keeps the brand exclusive but limits revenue potential.
Timeline of Bistro Morgan
- Circa 2015–2016: Morgan Hipworth, aged 17, founds Bistro Morgan in Windsor, Melbourne.
- Opening weekend: First weekend generates $55,000 in revenue (YouTube interview).
- Shark Tank Australia appearance: Morgan pitches for $200,000 in exchange for 20% equity; receives offer and takes it.
- Later expansion: Bistro Morgan opens a second location in Fitzroy.
The timeline confirms rapid early growth and steady expansion over a decade.
Clarity Check
Confirmed facts
- Bistro Morgan has two locations (Windsor, Fitzroy).
- Founder is Morgan Hipworth, male, started at age 17.
- Shark Tank pitch: $200k for 20%.
- Opening weekend revenue: $55k.
- Hours: 8am–4pm daily.
What’s unclear
- Exact current net worth of Bistro Morgan.
- Current age of Morgan Hipworth (needs calculation).
- Personal relationship status of Morgan Hipworth.
- Whether the business is franchised or plans to expand further.
What the founder says
“I made $55,000 on my opening weekend and I’m not stopping there.”
— Morgan Hipworth, in a Shark Tank interview
“Bistro Morgan is a Melbourne bakehouse serving handcrafted doughnuts, cookies, scrolls and seasonal pastries.”
— Bistro Morgan official website
“Open daily from 8am-4pm in Fitzroy + Windsor. @inglewoodcoffee, fresh bakes with recipes by @morganhipworth.”
For aspiring young entrepreneurs in Australia, the Bistro Morgan story shows that starting early can pay off, but scaling requires more than just a viral moment. The choice for Morgan Hipworth is clear: continue as a boutique Melbourne staple, or risk expanding beyond the artisan model that built his reputation.
bettosbistro.com, creatibly.com, instagram.com, tripadvisor.com, themorgan.org
Frequently asked questions
What is on the Bistro Morgan menu?
The menu features handcrafted doughnuts (single $5.95, four-pack $23.80, six-pack $34.00, twelve-pack $66.00), cookies, scrolls, seasonal pastries, made-to-order toasties, and coffee from Inglewood Coffee (HungryHungry menu).
Does Bistro Morgan offer catering?
Bistro Morgan’s website does not explicitly list catering options, but bulk orders like doughnut packs suggest they can accommodate gatherings.
Is Bistro Morgan open on weekends?
Yes, both locations are open daily from 8am to 4pm, including weekends (Bistro Morgan official site).
Can I order online from Bistro Morgan?
Yes, online ordering is available through the Bistro Morgan website and via HungryHungry and Uber Eats (Uber Eats).
Does Bistro Morgan have gluten-free options?
The menu does not explicitly list gluten-free items. Customers should contact the store directly for dietary accommodations.
What is the most popular item at Bistro Morgan?
The handcrafted doughnuts, especially the four-pack and six-pack options, appear to be bestsellers based on social media and menu visibility.
How did Morgan Hipworth start baking?
Hipworth started baking as a teenager, turning a passion into a business at age 17. He developed his recipes through practice and self-teaching, later gaining formal exposure by appearing on TV cooking competitions (Kebloom interview).
For more food business guides, see El Primo Sanchez: Menu, Happy Hour, Reviews & Location Guide and Takeaway Pizza Preston – Menu, Reviews, and Order Online.